Growing experiences for every grower.

Create an accessible digital experience for growers, sales reps, and retailers — wherever they are — to quickly access trial insights, program comparisons, and region-specific agronomic tips, helping them find the right Syngenta products to improve yield potential, economic return, and crop safety.

Working with agronomic experts, data analysts, market researchers, and product management, my team and I used an iterative design approach — concept, participatory, and usability testing — to build responsive, customized journeys for farmers and reps at both local and regional levels, with interactive visuals, local agronomic videos, and trial data accessible anytime, anywhere.

Since its 2021 launch, the Grow More virtual tour earned recognition at the global Crop Science Forum & Awards and won a Gold North American SABRE Award. It also lifted overall web traffic by 20% and contributed to record-breaking attendance at Syngenta’s Fields of Innovation.

Create an accessible, first-of-its-kind multilingual application for growers in India — empowering them to use innovative technologies to improve yield and profitability, and serving as a single touchpoint to access Syngenta products and services.

With global agronomic experts, data analysts, market researchers, local sales reps, growers, and local developers, my team spent months on discovery and UX research — collecting, dissecting, and translating insights into visuals, interactions, and content flows that resonate with local farmers. We followed an agile, iterative cycle of research, design, and testing, then I oversaw the handoff and reviews from our designers to local developers.

Since its 2022 launch, the application has become a key differentiator for Syngenta in the agricultural market — with more than one million downloads and a 4.6 Google rating.

Help growers get the most from their crop-protection inputs by investing in the right products to protect their return on investment — an easy-to-access digital tool to discover the products that fit their needs and quickly show what they could save with Syngenta.

With data analysts and product management, my team built a calculation tool inside a campaign called “Better Yield is the Better Deal.” We created the brand and digital assets for a webpage experience that carried across all campaign assets, and produced multiple variants for multivariate testing to refine which visuals and language drove the highest engagement.

The Better Yield, Better Deal experience helped customers find the right product, the right amount, and their potential savings more conveniently and effectively — driving a 45% increase in website engagement and a 68% increase in retention.